Hearst TV Partners with LSN Mobile

By Andrew Gauthier 

Broadcasting & Cable

Hearst Television has partnered with mobile media and marketing company LSN Mobile to expand its local news and weather content onto Websites, mobile platforms and online portal partners, it was announced Tuesday.

Under the deal, Hearst will use LSN Mobile’s Local Wireless media-to-mobile platform to deliver content in each of its 26 local TV station communities with the hope of increasing the amount of traffic to Hearst mobile sites.

LSN will also provide downloadable applications for Hearst TV stations, currently available for iPhone and Android, with a BlackBerry app in the works. More…