Hearst Stations Team With Weather Channel

By Kevin Eck 

Twenty-two Hearst stations are partnering with The Weather Channel give viewers expanded weather information and help local business more directly market to consumers.

Local stations will be able to target the user base of The Weather Channel online and mobile applications based on the user’s location or on the weather based on “sophisticated triggers that take into account sales activity in addition to weather conditions.”

“This partnership leverages the national scale of The Weather Channel digital operation, while tying in the community knowledge of a strong media brand like KMBC,” said Ryan Davis, vp of The Weather Channel’s Local Platform in a press releases from the Kansas City ABC affiliate. “We both care deeply about weather and how it impacts the daily lives of our audience. It’s a perfect fit.”


The stations include:
WCVB in Boston and WMUR in Manchester, N.H., WKCF in Orlando, Fla., KCRA and KQCA in Sacramento, Calif., WTAE in Pittsburgh, WBAL in Baltimore, KMBC and KCWE in Kansas City, Mo., WLWT in Cincinnati, WYFF in Greenville-Spartanburg, S.C., WPBF in West Palm Beach, Fla, WVTM in Birmingham, Ala., WXII in Greensboro-Winston-Salem, N.C., KOAT in Albuquerque, N.M., WLKY in Louisville, Ky., WDSU in New Orleans, KETV in Omaha, Neb., WMTW in Portland-Auburn, Maine, WAPT in Jackson, Miss., WPTZ-WNNE in Burlington, Vermont-Plattsburgh, N.Y. and KSBW in Monterey-Salinas, Calif.