Michael Rosellini has been promoted to senior vice president of digital services of Hearst Television.
Rosellini has been the station group’s vice president of digital operations since 2013.
Hearst said he’ll supervise a team developing products and overseeing engineering, data, and operational responsibilities for the company’s station-branded local news sites and mobile apps, as well as its Very Local streaming apps and related FAST channels.
“Mike is an exceptional leader whose work cuts across all emerging platforms and keeps Hearst Television among the top tier of media groups for innovation,” said Jordan Wertlieb, president of Hearst Television. “Among his many contributions, he has represented us well in various industry forums and is, most notably, an exceptional developer of talent.”
His team recently designed, built, and launched a complete suite of OTT/CTV apps to power Hearst Television’s push into streaming under the Very Local brand. He has also been instrumental in representing the company’s digital-media interests within industry organizations, including the National Association of Broadcasters and the Pearl TV consortium of U.S. TV broadcast companies pursuing various industry innovations such as NextGen TV.
“Mike has a deep understanding of both internal and external customers and a relentless focus on driving quality experiences through his eye for product design and agile software development,” said Roger Keating, Hearst Television’s senior vice president, chief strategy and business development officer. “He is a self-taught digital technologist whose natural curiosity, coupled with a passion for video streaming tech, led him to master the various and complex functions he leads.”
Hearst Television recruited Rosellini in 2008 as director of digital product development. Before that, he managed projects for CBSNews.com, working on website and CMS feature development and early video streaming efforts.
Rosellini worked part-time at Washington, D.C., stations WMAL-AM and WRC-TV while studying broadcast journalism at American University. After graduating, Rosellini produced and edited content for WNBC‘s website before he moved fully into digital media tech at CBS Interactive.