Gray TV: ‘Best Political Year We’ve Ever Had’

By Andrew Gauthier 

Broadcasting & Cable

Thanks to surging automotive advertising and what looks like a landmark midterm election season, Gray Television execs had an extra spring in their step when discussing fourth quarter earnings Thursday (Apr. 8).

Bolstered by the revamping Toyota brand, auto manufacturers and dealers are stepping up their presence on local television, said Gray’s bosses.


“Toyota will probably spend record amounts this year on image and incentive [sale] ads,” says President/COO Robert Prather. “I think we’ll see a huge amount from Toyota for even the next two years.” More…