With El Paso Fox affiliate KFOX and CBS affiliate KDBC set to merge under one roof in a new, Sinclair-built facility later this month, the duopoly’s general manager, Kevin Hayes, promises plenty of changes both on air and off. “Sinclair has a different perspective on El Paso”, Hayes told the El Paso Times:
“The challenge is to build the CBS4 news product that doesn’t cannibalize the KFOX news audience,” Hayes said.
It can be done, he said, because the two news operations will have different styles. The two stations also have vastly different viewer demographics, he said. KFOX has a young audience while KDBC tends to draw older viewers.
AdvertisementKFOX will have a new news set, and much bigger studio than at its current, years-old location at 6004 N. Mesa. But it will continue to have fast-paced, investigative-leaning newscasts, Hayes said.
“It is the same brand, but different” news operations, he said.