Gene Lightfoot Named General Sales Manager at WDCW

By Aneya Fernando 

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Gene Lightfoot is joining WDCW, the CW affiliate in Washington, D.C., as general sales manager. Lightftoot will report to Vince Giannini, vice president/general manager at WPHL, who is serving as interim VP/GM at WDCW.

“I am thrilled to have been able to attract and hire a manager of Gene’s caliber to lead our sales team at DCW50,” Giannini said in a statement. “Gene’s reputation as an excellent communicator and ambassador of broadcasting will serve him well in this role.”

Lightfoot comes from KHOU, the CBS affiliate in Houston, where he was national sales manager.

“WDCW has a rich tradition in Washington,” Lightfoot said. “I am proud to join the great team at WDCW and continue the legacy of providing great programming to our viewers and advertisers.”

He joins the station on December 1.