Gannett Co. says it’s joining up with ViewLift, “a full-service provider of custom video applications” to develop a streaming sports and entertainment service.
The partnership brings together Gannett’s local affiliates, editorial and marketing expertise with ViewLift’s platform services, proprietary technology, and operating smarts to stream sports-related content and entertainment on smart phones, tablets, TVs and desktop computers. The first digital channel is expected to undergo market testing later this spring.
“Americans simultaneously live in their hometown, our country and the globe,” said Rick Allen, CEO of ViewLift’s parent company, SnagFilms. “Serving all three takes a unique content provider – one that inherently understands both the very local, and the broader stage, and faces the digital future with enthusiasm. We are honored to be pioneering with Gannett to surprise and delight viewers and readers where they are most engaged – on the go and on their home screens.”