Fox Television Stations have closed a deal with Google’s DoubleClick Ad Exchange and Vindico to monetize web videos across their O&O group. The Fox Television Stations say they will now have the power to target their ads to specific segments of their online audience.
“Our partnership with Google and Vindico will bring impactful, brand-safe local impressions to a broader marketplace, ”Joe Oulvey, executive vice president of Fox stations sales, said in a statement.
“We’re excited about the promise of programmatic technology to dramatically grow the marketplace for premium video, display and mobile,” added Laurent Cordier, managing director of partner business solutions at Google. “Having top-tier players like Fox TV embrace this model is great for the entire ecosystem, and we’re happy to partner with them as they make this shift.”