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Actress Roma Downey, president of LightWorkers Media, and her husband, TV producer Mark Burnett, who is president of MGM Television and Digital will launch LIGHT TV on 13 FOX-owned stations next month.
LIGHT TV will be carried on the digital subchannels of WNYW in New York, KTTV in Los Angeles, WFLD in Chicago, and WTXF in Philadelphia. Also Dallas’s KDFW, Houston’s KRIV, KTVU in San Francisco, WTTG in Washington, D.C., WAGA in Atlanta, WOFL in Orlando, KSAZ in Phoenix, KMSP in Minneapolis/St. Paul and WJZY in Charlotte.
The 24/7 faith and family network will tap MGM’s library of thousands of hours of film and TV content, including Rocky, Hoosiers, Chitty Chitty Bang Bang, and The Black Stallion and TV series Highway to Heaven and Heartland.
“This is the beginning of our new, multi-platform faith and family network, where the demand is greater than ever for family friendly entertainment,” said Downey. “This is the last unclaimed vertical.”
Last year, as part of an Adweek cover story, Burnett told us he was looking toward alternative ways of getting this kind of programming to the masses. “We’re very interested in having our own OTT service. This is something we’ve been actively working on for three years,” he said.
Downey and Burnett were behind the highly-rated 2013 mini-series The Bible, which aired on the History channel. “As we have already seen from the success of The Bible series and our 20 million social followers this audience is looking for inspiring and uplifting programming that they can watch in a trusted and safe environment on any platform,” Downey added.