FOX Television Stations is partnering with LiveRail to monetize display and video impressions across its owned station group.
“By adding LiveRail to our digital video programmatic solution, the FOX TV Stations Group extends our existing platform to better enable advertisers to target desired consumers of our video content in the credible and brand-safe environment,” said Joe Oulvey, EVP of FOX Stations Sales.
LiveRail was recently bought by facebook for $400 to $500 million, reports Techcrunch. Its press release says it sets “the standard for innovative video advertising technology solutions.” The company counts Univision, PBS, MLB.com, Conde Nast, CBS Interactive, ABC Family, A+E Networks and Gannett among its customers.
Advertisement