Fox News Pitches Advertisers on Its Mainstream Value

By Andrew Gauthier 


For years, Fox News’ pitch to advertisers and the press was that it was bigger and better than any other cable- news network. Now that it’s crushed that competition in ratings (if not in CPMs), the network intends to pitch itself against mainstream cable networks — and convince media buyers cable news isn’t a downscale ad buy and that its audience consists of more than Republican retirees.

Paul Rittenberg, exec VP-ad sales for Fox News Channel, Fox Business Network and Fox News Digital, said Fox’s big push to advertisers this year will be to pit its upscale audience against the more mass-reach networks like TNT and USA. More…