FOX 13 Leads Social Media Ratings In Tampa

By Stephanie Tsoflias Siegel Comment

WTVT, the Fox owned station, held onto the number one spot in Tampa over the last 30 days with a 43.4 overall Share, followed by WFTS, the Scripps-owned ABC affiliate with a 22.4 overall Share.

WFLA, the Nexstar owned NBC affiliate, and WTSP, the Tegna owned CBS affiliate followed.

WTVT took the lead as the number one group across all platforms, Facebook, Twitter and Instagram. The station’s cheif meterologist, Paul Dellegatto, had the top Twitter account in the market.

As a group, WFTS station generated +35.9% more Engagement in the last 30 days than it did in the 30 days prior to that, which caused the station’s Share to improve by +17.7% during that time.

Overall, Engagement was up for the month in the market, with three stations, WTVT, WFTS, and WFLA, improving their total Engagement by +13% or more compared to the month prior.

Among individuals overall, Dellegatto led the way with a 5.00 Share across all platforms. His Facebook posts over the last month have averaged more than 1,377 Engagements per post. Denis Phillips had a 2.44 Share and was also strongest on Facebook, where he averaged about 856 Engagements per post. Phillips also grew his Audience on the platform by an incredible +41.1% over the last 30 days, making him the second person in the market to break the 100,000-follower mark on the platform.

WTVT anchor-reporter Jennifer Epstein was the leader in the market among non-meteorologists, generating more than 46,000 Engagements across all platforms.

Finally, WTSP Meteorologist Bobby Deskins made the cut for the top five in the market. Deskins posted +40% more on the platform than he did in the 30 days prior, and saw his Engagement on the platform grow by +746%, his Audience grow by +30.9%, and his Share grow by +293% during that time.

Of the top 10 individuals in the market, four work for WTVT, four for WFTS, and one apiece work for WFLA and WTSP.

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