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Cox-owned WFOX-WJAX debuted the Jacksonville, Fla., market’s only news helicopter this morning.
Sky Action New Jax was introduced to viewers on the CBS and Fox affiliate’s morning news show.
“We’re excited to be the only local media outlet in Jacksonville to bring this type of news coverage to our TV and digital audience,” said Jim Zerwekh, vp and GM of WFOX-WJAX. “We have an unmatched commitment to covering breaking news, the big stories of the day and traffic coverage. Having the market’s only helicopter gives us a huge advantage to deliver on that commitment, day in and day out.”