Fisher Communications, an early investor in the promise of hyperlocal news, this week announced the launch of a new local lifestyle website catering to the 18-49 demographic.
Seattle Pulp will work alongside the website of KOMO, Fisher’s Seattle ABC-affiliate, to provide news and reviews on local culture, technology, and entertainment with a regular “Best Of” the city feature.
“With a more urban, witty and fun voice, Seattle Pulp is aimed at enhancing and complementing the current KOMOnews.com user experience,” Fisher explained in a press release.
Seattle Pulp has assembled a diverse team of local contributors, many of whom have a certain cult status in the area, including Phoenix Jones, an amateur superhero who became an internet celebrity earlier this year.
“The rapid growth of social media as the new platform to share real-time information has given rise to a wave of citizen journalists, who are able to share their specific knowledge and passion with the local community,” said Randa Minkarah, Fisher’s senior vice president of business development. “Our new Pulp brand will bring together these well-known and popular experts under one website, making it easier for consumers to access the information, as well as providing advertisers the ability to target specific segments of interest.”
Fisher plans to launch a Portland Pulp website later this summer, presumably as part of KATU‘s web presence.