First Coast News Promotes Sarah Bryant-Holcomb to News Director

By Kevin Eck 

Sarah Bryant-Holcomb has been named news director for WTLV First Coast News, the NBC and ABC duopoly in Jacksonville, Fla.

Bryant-Holcomb has been working as the interim news director after working as the assistant news director for more than a year.

“I’m looking forward to continuing to work with our great team to create compelling, relevant and timely content that serves the First Coast community,” said Bryant-Holcomb. “As news director, my goal is to continue First Coast News On Your Side’s inclusive coverage of our community—and serve our audience across all platforms.”


“I am thrilled to make this announcement,” said general manager Rob Mennie. “Sarah has done an outstanding job in her time as interim news director—and her talent and growth made this decision very easy.”

Bryant-Holcomb joined First Coast News in December 2020. Before that, she was the executive producer of Content at KVUE in Austin, Texas. She has also worked in Chicago and Sioux Falls.