The future of CNN, never exactly bright the past couple of years, suddenly looked dire this week when ratings came out showing a 40 percent decline in prime time viewers since 2009.
Jon Klein, the network president, has consistently defended the network’s down-the-middle news strategy despite the increasingly large ratings leads opened up by MSNBC and particularly Fox, with their ideological slants and big personalities.
So is it time for a radical re-thinking of “the most trusted name in news,” the network of Larry King, Anderson Cooper, Campbell Brown and Wolf Blitzer? We asked a dozen or so prominent media watchers, former industry executives and CNN personalities for their recommendations. More…