Estrella TV Adds Yuma Affiliate KSWT

By Andrew Gauthier 

Television Broadcast

EstrellaTV has inked an affiliate deal with Pappas Telecasting Co. for carriage on KSWT-TV in the Yuma, Ariz. and El Centro, Calif. markets.

Effective immediately, EstrellaTV will broadcast on one of KSWT’s digital assignment, Ch. 13.3. The stations primary affiliation is with CBS.


Liberman Broadcasting, Inc., parent company of Estrella, said Yuma/El Centro is the 36th largest U.S. Hispanic TV market, representing 64,350 Hispanic TV households. The Spanish-language network now has 27 affiliates broadcasting in 36 markets reaching 77 percent of U.S. Hispanic households. More…