If you’re planning on watching the Super Bowl in Scranton this weekend, you’ll see a commercial that the rest of the country won’t.
Paper company Dunder Mifflin is airing a 30-second spot (watch it below) only in the Scranton-Wilkes Barre market, on CBS affiliate WYOU. The Dunder Mifflin brand name was made famous as the fictional company in NBC’s “The Office,” which takes place in Scranton. Staples manufactures a line of paper with the Dunder Mifflin name under license from NBC’s parent company, Comcast.
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The one-market ad buy is similar to a tactic used by Old Milwaukee beer last year. The ad, featuring Will Ferrell, aired only on KNOP in North Platte, Neb.
To watch more of this year’s Super Bowl ads, visit our sister site, AgencySpy.