Denver ABC affiliate KMGH is entering the brave new world of legal marijuana by airing its first pot industry commercial.
Colorado legalized recreational marijuana in 2012. The Cannabist reports the first spot will be for Neos, a company that sells cannabis oil loaded vape pens.
“We have set some strict guidelines on when these ads can run and the content of the ads,” Brad Remington, the station’s vice president and general manager told The Cannabist. “Ads for recreational use, for example, cannot air until after 10 p.m. and cannot show people using the product. We will also accept ads from legal businesses on The Denver Channel, with restrictions.”
Neos’ 15-second TV commercial won’t feature the company’s vape pens, or even the amber-colored THC oil that fills the pens’ cartridges, because of strict state laws regarding marijuana advertising.
The ad will air at 10:35 p.m. July 20 — after the news and before “Jimmy Kimmel Live” — according toCannabrand, the marijuana-focused marketing company representing Neos.
“The world is changing, evolving and we need to constantly take a look at things,” said Remington. “After careful deliberations, we have elected to accept ads from what is now a legal business in Colorado and apply some of the same restrictions and standards that we do for similar adult products, like hard liquor.”