Visitors to WJLA-TV‘s website in Washington DC were greeted this August with a story that started with the line, “Reader warning: Do not get too comfortable on this website.”
A short time later, WJLA.com redirected to TBD.com, an aggressive local startup news site launched by Allbritton, the owner of WJLA-TV. Its sister cable channel, Newschannel 8, rebranded to TBD and its site redirected to TBD.com, as well.
Just about every journalist on the planet agrees that TBD.com is a vast improvement over the old WJLA.com, from coverage to design. More…