Dallas Sports Anchor Max Morgan Dies

By Kevin Eck 

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Max Morgan, the KDFW sports anchor who was admitted to a Dallas area hospital suffering from congestive heart failure, has died.

UPDATE: KDFW VP & GM Kathy Saunders issued a statement about Morgan’s death. “Max was an important member of the FOX 4 Sports and News family.  The teams he covered and the audience he served treasured his enthusiasm, energy and signature sign-on, “Hello, Dallas-Fort Worth. . . let’s talk sports!  He loved his job and our viewers knew it.  Max will be greatly missed by all of us at KDFW and all of North Texas.  The “talk” will never be quite the same.”

The Dallas-Fort Worth FOX owned station said Morgan started every sportscast by saying, “Hello Dallas-Fort Worth. Let’s talk sports,” along with “a smile and a magnificent baritone voice.”

For nearly 21 years Morgan was there to cover it all for Channel 4 – two Cowboys Super Bowl wins, a Stars Stanley Cup, a Mavericks title and two trips to the World Series by the Rangers.

Morgan had been off the air recently and was admitted last week to a Dallas-area hospital suffering from congestive heart failure.

Morgan joined KDFW in 1993, but from the time Morgan could talk – he was talking sports.

Morgan grew up in Dardanelle, Ark. listening to the big-city radio stations and wanting to be one of those big-city announcers.

He worked radio gigs in Arkansas, moved onto TV in Little Rock and later Baltimore. In Nov. 1993 Morgan came back home to the southwest and began his time at KDFW.

Sports anchor Mike Doocy said Max brought something to the sports department that couldn’t really be measured. That intangible quality was likeability. Doocy said people just felt comfortable around Morgan and that he loved his viewers and viewers loved him.

Everyone at FOX4 has lost a dear friend with the passing of Max Morgan, and viewers have as well.