Cox Forms Local Cross Media Group

By Andrew Gauthier 

Mediaweek

Cox Cross Media, the digital sales division of Cox Reps, announced Wednesday the creation of a Local Solutions Group to provide advertisers with direct sales solutions across the 350 TV stations and 950 Web sites within Cox Reps. The new unit will be headed by Mary Barnas, formerly executive vp and director of local broadcast for Carat.

In her new position as vp of the Local Solutions Group beginning Nov. 2, Barnas will work to draw new advertisers into local TV, working with clients to develop customized programs across multiple mediums and markets. She reports to Steve Shaw, senior vp of Cox Cross Media.

Since the launch of Cox Cross Media in 2007, the number of Web sites repped by the group has grown to reach 60 million uniques and 2.5 billion page views a month. The TV stations repped by the group represent 40 percent of all national spot advertising. More…

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