Comcast has built a TV Everywhere site that’s “complicated technically,” but will roll out nationally as a pilot in the next 30 to 60 days, said Stephen Burke, chief operating officer of the cable giant.
Burke, speaking at the Bank of America Merrill Lynch 2009 Media, Communications and Entertainment Conference, gave the quick update on Comcast’s TV Everywhere rollout. TV Everywhere is a partnership with Time Warner to extend cable subscriptions online and other providers are following suit. In a nutshell, cable subscriptions would be portable to the Web.
The technical details are complicated due to the authentication required for a user to get the online video. Comcast’s challenge is to make that authentication easy enough for widespread adoption. More…