Comcast-NBCU Would Unite Olympic Rivals

By Andrew Gauthier 

Associated Press

NBC might have a partner in the cable company that wanted to be its Olympic rival.

Cable giant Comcast Corp., is expected to purchase NBC Universal, a transaction that would merge the two TV companies that were at odds over the U.S. Olympic Committee’s plans to start its own network.

Two people familiar with the deals told The Associated Press the USOC still supports the concept of an Olympic network, though it would not move forward before it had an agreement with the International Olympic Committee.

In July, the USOC announced it was partnering with Comcast to start an Olympic network, which would have been in competition with NBC and cable partner Universal Sports–the networks that carry almost all of America’s Olympic-sports programming.

A month after its announcement, the USOC placed the project on hold after complaints from IOC members who worried how the new network would impact relationships with NBC. More…