CNN’s Ratings Woes Extend Beyond Primetime

By Andrew Gauthier 

Los Angeles Times

While CNN is spending much of its time focusing on jump starting its 8 and 9 p.m. hours, it might want to start paying a little more attention to the 7 and 10 p.m. hours as well. That’s what a quick look at the July ratings reveals.

At 7, John King‘s show is off 42% in viewers and 36% in adults 25-54 from what Lou Dobbs was averaging last July, according to Nielsen. Last year, Dobbs averaged 723,000 viewers, and while that was far behind Shepherd Smith‘s show at Fox News, he was beating everyone else. Now, though, CNN has dropped to fourth in that hour.


Anderson Cooper also doesn’t have a lot to smile about. His 10 p.m. show had a disappointing July, averaging only 575,000 viewers. More…