CNN Fights Back With ‘Objectivity’ Arguments

By Andrew Gauthier 

The New York Times

In a presentation to advertisers and agencies on Tuesday morning, executives of CNN indicated how they plan to counter the growing ratings of –and buzz about–the rival Fox News Channel: play up their channel’s identity as an objective source of news.

“Journalism is our core value; it’s who we are,” Greg D’Alba, executive vice president and chief operating officer for advertising sales and marketing, told an audience at the Frederick P. Rose Hall at Time Warner Center. “Good journalism will make the difference.”

Jim Walton, president for CNN Worldwide, part of Time Warner, put it this way: “We’re the only credible, nonpartisan voice left. And that matters.” More…