Chicago’s oldest UHF station, the independent (and independently minded) WCIU is adding a new morning show that will include significant viewer interaction as well as sponsor segments. Phil Rosenthal of the Chicago Tribune has an overview of the unconventional morning show…
The innovative local broadcaster on Monday confirmed long-standing speculation that it will be inserting a splash of news, entertainment and lifestyle reports, along with sponsored segments, in between regular weekday morning programming on both its primary WCIU-Ch. 26.1 feed, The U, and its secondary digital Ch. 26.2, Me TV.
In the morning news wars, it will be a guerilla unit. Packaged as “You and Me This Morning” and presented by Jeanne Sparrow, formerly of WMAQ-Ch. 5 and WGCI-FM 107.5, the news and information will come in short bursts between the two channel’s usual fare of off-network sitcom reruns and other shows. More…
WCIU’s website currently has an open call for ‘You & Me’ contributers: “WCIU, The U is looking for experts for You & Me This Morning to appear as part of our on-air and online team.”More…