Census Expected to Fuel Denver Demand for Latino TV

By Andrew Gauthier 

Denver Post


There was more than community service at play when Spanish-language Univision began hyping the U.S. census last week with its high-profile TV campaign “Ya Es Hora, Hgase Contar” (It’s Time, Make Yourself Count).

Denver media executives know the Latino population is booming here and expect a thorough national head count to quantify their potential for growing audiences–and ad revenues.

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“How big and powerful is the community?” asks Luisa Collins, news director of Univision’s KCEC in Denver. She has a hunch. “I can’t wait for the census.” More…

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