Census Expected to Fuel Denver Demand for Latino TV

By Andrew Gauthier 

Denver Post


There was more than community service at play when Spanish-language Univision began hyping the U.S. census last week with its high-profile TV campaign “Ya Es Hora, Hgase Contar” (It’s Time, Make Yourself Count).

Denver media executives know the Latino population is booming here and expect a thorough national head count to quantify their potential for growing audiences–and ad revenues.

“How big and powerful is the community?” asks Luisa Collins, news director of Univision’s KCEC in Denver. She has a hunch. “I can’t wait for the census.” More…

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