CBS Television Stations has partnered with Health Media Network, which airs health and wellness info, news and entertainment in doctor’s waiting rooms.
HMN is going to distribute content from local CBS-owned stations across more than 12,000 locations, reaching 350 millions consumers and 55,000 doctors each year. The partnership also allows for cross-marketing between the two companies.
“We are extremely pleased to partner with Health Media Network to make our award-winning content available on yet another great platform so that millions of people in the markets we serve can stay connected to our stations,” said CBS Television Stations president Peter Dunn. “This strategic alliance will enhance our CBS Health Solutions vertical which provides health and wellness advertisers with integrated solutions.”