CBS Rebrands Its Los Angeles Duopoly

By Andrew Gauthier 

Broadcasting & Cable

The CBS-owned KCBS-KCAL Los Angeles stations will introduce the “NewsCentral” shared brand this fall. The stations combine for 64 hours of live, local news each week, says CBS.

“No local broadcast operation in Southern California can offer the combined newsgathering resources that we have at CBS 2 and KCAL 9,” said President/General Manager Patrick McClenahan. “While our anchor teams will remain attached to their current newscasts, viewers will be able to count on the combined forces of both stations for an improved and more consistent focus on local news coverage.” More…