CBS News and Stations has rebranded its streaming news service CBSN, which will now be called CBS News Streaming.
The newly branded service has an updated news set in the CBS Broadcast Center in New York. CBS said the newly named service will “showcase CBS News’ original reporting and exquisite storytelling, featuring some of the most well-known anchors and journalists throughout the organization,” along with new primetime programs.
“We’re unlocking the power of CBS News—streaming the best of our reporting and storytelling on television to viewers everywhere,” said Neeraj Khemlani co-president and co-head of CBS News and Stations. “From up-to-the-minute reporting from our new live news desk, signature interviews by Gayle King and Norah O’Donnell, adventures on CBS Sunday Morning and 60 Minutes, true crime on 48 Hours—and reporting out of Washington to Ukraine to Beijing—we’re delivering a 24/7 experience with quality journalism from the best news brands in the business.”
The CBS News Streaming Network has added CBS Miami to the current lineup of 13 local streams, along with content from its network news programs like 60 Minutes, 48 Hours, CBS Sunday Morning, Face The Nation with Margaret Brennan, the CBS Evening News with Norah O’Donnell, CBS Mornings and CBS Saturday Morning.
“CBS News and Stations’ local streaming channels are growing at a rapid pace and will continue this year through the significant expansion of coverage in all of our markets, giving us an additional 15,000 hours of live local news per year by the end of 2022,” said Wendy McMahon, president and co-head of CBS News and Stations. “Our commitment reflects the relevance and importance of local news to audiences across the country. We are excited to launch CBS News Miami today and look forward to completing the rollout of our local streaming channels later this year when we debut CBS News Detroit. Unifying our brands and newsgathering resources positions us to deliver the best local-to-national-to global streaming news experience to our consumers however they want to watch.”