CBS Launches Residential Real Estate Site

By Andrew Gauthier 


A new residential real estate site backed by CBS Television has recently launched.

The Web site, dubbed CBS Real Estate Market, is a joint venture between CBS and LMG digitalMedia, a company that helps clients build their online brands. The site went live last month. The effort is being led by Simon Mills, chief executive of LMG digitalMedia.

The site is an outgrowth of an approach CBS made to LMG digitalMedia two years ago. CBS wanted to find ways to monetize its New York audience of 3 million unique visitors, said Mr. Mills. As a result, the two firms agreed to start the real estate site. Currently the site boasts more than 25,000 apartment listings for sale or rent.

“Our site is based on a map, so when you get there you see properties in a region, and you click where you want to live,” Mr. Mills said. More…