Broadcasting & Cable
CBS Television Distribution’s “Wheel of Fortune” and “Jeopardy!” are swapping places with CTD’s “The Insider” and “Entertainment Tonight” on CBS-owned duopoly WBZ/WSBK Boston, the nation’s seventh largest media market.
“Wheel” and “Jeopardy!,” both of which are produced by Sony, will air from 7 to 8 p.m. ET on WBZ, leading out of the “CBS Evening News with Katie Couric” and into CBS’ primetime. “Insider” and “ET” will air from 7 to 8 p.m. on WSBK leading out of off-net sitcoms and into NBC Universal’s “Law & Order: SVU,” which airs at 8 p.m.
“We’re just marrying up like with like,” says Ed Piette, the stations’ president and general manager. “More Wheel and Jeopardy! viewers watch WBZ, while WSBK has a younger skew that appeals to Insider/ET viewers.” More…