Broadcasters Look to Leverage Interest in Chilean Miners

By Andrew Gauthier 

The Wall Street Journal

As the rescued Chilean miners start their long recovery, television producers and book publishers are busy hatching plans to turn the ordeal into entertainment. But the 70-day saga poses many challenges, not least the fact that it has already been covered extensively in the media.

Discovery Channel jumped out of the gate on Thursday with a documentary about the rescue set to air in two weeks. Brooke Runnette, the show’s producer, said she feels the pressure of the wall-to-wall coverage the miners have received. But the Discovery Communications Inc. channel will offer a different take from news channels, she said, braiding the science of the rescue with the human drama of men trying to survive a half-mile underground: “We’re going to be focusing on the rescue and keeping the guys alive.” More…

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