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The National Association of Broadcasters has highlighted station efforts in the wake of Hurricane Harvey, Irma and Maria.
Here is a look at disaster relief funding by the numbers.
- Broadcasters across the board have raised at least $45 million through on-air campaigns and direct donations to support Hurricane Victims
- In addition to fundraisers, stations have collected food, water, clothing, hygiene products and other supplies
- Nexstar raised $4.4 million, Cox-owned radio station $2.2 million
- Univision’s awareness campaign “Unidos por los Nuestros” raised $6.8 million to help those impacted by the recent natural disasters in Mexico, Puerto Rico, the Caribbean, Florida and Texas.
- Capitol Broadcasting’s NBC affiliate WRAL-TV Raleigh and the Food Bank of Central and Eastern North Carolina collected 42,000 pounds of food, cleaning and hygiene supplies on September 20 to support hurricane relief efforts at the Feeding Northeast Florida Food Bank in Jacksonville
- Beasley Media Group set up a GoFundMe page to provide financial support to the victims and families of the shooting at the Route 91Harvest Festival on October 1 in Las Vegas. During the shooting, 59 were killed and more than 500 injured
- Telemundo raised more than $12.9 million for the Red Cross relief efforts for the victims of the recent natural disasters in Mexico, Puerto Rico, Texas, Florida and the Caribbean islands. Under the banner of “Todos Unidos” (All Together,) the Telemundo Networks, together with the Telemundo and NBC owned stations, raised more than $7.45 million for those affected.
A full report can be viewed here at on the NAB’s website.