May sweeps brought some bad news for all four of Boston’s affiliated stations.
“We are all down,” a TV insider told the Herald. “You never like to see it. But there’s always an ebb and flow.”
Viewership was down overall from the February sweeps period when it gets darker earlier and more people are inside watching local news. There is also more original network programming in February than May, when some reruns begin.
But the overall trend is that viewers are leaving TV and opting to get their news elsewhere, on phones, computers, etc. And local stations keep adding newscasts in an effort to hang on to their audience.