Bill Kurtis Returns to Chicago’s WBBM as a Pitchman

By Andrew Gauthier 

Chicago Sun-Times

Bill Kurtis has returned to WBBM-Channel 2. Or as the station’s marketing honcho Jim Corboy puts it: “Bill is back in the bullpen.” Back indeed, but Kurtis is back as pitchman and contributor, not as the anchor and leader he was 30 years ago in a WBBM newsroom that was at the time producing Chicago’s preeminent newscasts — with ratings to match.

Today, Kurtis is famous as a high-profile AT&T spokesman. Now in a similar role at WBBM, Kurtis is reminding viewers of the station’s past news glory, even as WBBM executives hope their new ad star will prompt sampling of the station’s ratings-challenged newscasts, currently being revamped by News Director Jeff Kiernan. More…

Advertisement
Advertisement