ShopTalk The Magic Moment By Doug Drew on Sep. 10, 2010 - 12:00 AM Viewers are not paying nearly the attention we think they are. They are usually doing something else while watching the news and that means we have to work extremely hard to capture their attention. You need a “magic moment& ...
ShopTalk Readers Respond By Doug Drew on Sep. 7, 2010 - 12:00 AM I was watching a newscast this week where a reporter was doing a live interview with a school official about budget cuts. The official was talking about how teachers were not going to be able to have enough school books for all th ...
ShopTalk Readers Respond By Doug Drew on Sep. 3, 2010 - 12:00 AM I was watching a newscast this week where a reporter was doing a live interview with a school official about budget cuts. The official was talking about how teachers were not going to be able to have enough school books for all th ...
ShopTalk Poor Use of Video By Doug Drew on Aug. 26, 2010 - 12:00 AM Ryan Mathews is 22 years old and flashes a huge smile when talking about something he enjoys. He grew up in a small city, in a poor family. He was raised by a single mom, the two of them often living in her car because they couldn ...
ShopTalk The Challenge of Conversational Writing By Doug Drew on Aug. 19, 2010 - 12:00 AM Writing conversationally is something most television journalists know they should do, but have difficulty doing. As I monitor television news, I find it fascinating how so many reporters can ad lib so well while out on a live sho ...
ShopTalk The Key to Good Storytelling By Doug Drew on Aug. 12, 2010 - 12:00 AM The story of the Holocaust is told through the eyes of an 8-year-old boy named Bruno in the book and movie, called “The Boy In The Striped Pajamas.” It’s about a boy who becomes friends with another 8-year-old wh ...
ShopTalk The Bad News About Bad News By Doug Drew on Jul. 30, 2010 - 12:00 AM One of the biggest mistakes many producers make is to group spot news and other negative stories back-to-back-to-back. This really upsets many viewers, and it’s one of the most common complaints viewers have of local televis ...
ShopTalk Tips on Interviewing By Doug Drew on Jul. 1, 2010 - 12:00 AM One issue I really haven’t talked much about in this column is interviewing. However, it’s a great subject, and I got some great advice from a reader the other day, so I thought I would pass it along. These tips came i ...
ShopTalk News People Are Peeved! By Doug Drew on Jun. 25, 2010 - 12:00 AM This is week 3, and the final week of getting in all the responses to my question of “What is your pet peeves of news?” After this I am moving on to something more positive, but for now I turn it back to the subscriber ...
ShopTalk News People Are Peeved! By Doug Drew on Jun. 24, 2010 - 12:00 AM This is week 3, and the final week of getting in all the responses to my question of “What is your pet peeves of news?” After this I am moving on to something more positive, but for now I turn it back to the subscriber ...