Atlanta Stations Using Number Meters for Forecasts

By Andrew Gauthier 

Atlanta Journal-Constitution

Both WGCL-TV and WXIA-TV recently started measuring the weather each day using a single numerical scale. For instance, both stations ranked today a 7.

On August 30, the CBS affiliate WGCL began what news director Steve Schwaid calls a “clean” and “straightforward” one-to-ten scale. “Ours,” he said, “is handled in a very professional, classy, high-end manner.”


In contrast, the NBC affiliate WXIA this past Tuesday cheekily debuted its Wiz-o-meter–as in the Weather Information Zone. More…