Tampa Fox-owned station WTVT benefitted from April the Giraffe birth cam on its social media pages.
The Fox-owned station maintained its dominance in the Tampa market with a 49.4 share over the prior 30 days. Nexstar’s NBC affiliate WFLA was second with a 22.5 Share, Scripps’ ABC affiliate WFTS was third with a 14.7, TEGNA’s CBS affiliate WTSP was fourth with an 11.1, and Charter Communications-owned cable news station Bay News 9 had a 2.2.
More than 7.5 million of WTVT’s 8 million engagements on its social platforms came through the main station Facebook page, which averaged 9,378 engagements per post during the month. Those numbers were driven, in part, by streaming the live April the Giraffe birth cam from Animal Adventure Park.
The Tampa market had two strong individuals over the last 30 days: Paul Dellegatto had a 1.3 share and WFTS meteorologist Denis Phillips had a 0.8. According to Share Rocket, the low numbers may be due to the giraffe cam’s big numbers making other numbers look small in comparison.
WTVT has five of the top 10 individuals in the market overall, WFTS had four, and WFLA had one.
