Anchor Makes His Own Promo, Proves Value of Promo Departments

By Kevin Eck 

WTMJ morning anchor Vince Vitrano and his anchor friends made their own station promo. Their branding is that the morning news is “Now a little taller.”

In his defense, Vitrano told TVSpy, “Really more than anything, it was fun for us. We had a good laugh, and our viewers on twitter and facebook enjoyed it. That’s what it’s all about.”

Mister Vitrano, on behalf of both current and former promo producers across this great creative nation of ours, I beg you to run, not walk, directly over to your Creative Services Department and give each and every creative there a hug. Why? Because they aren’t shooting newscasts on iPhones and posting them to YouTube.