Anchor Bernie Lange’s Media Campaign for Health Care

By Andrew Gauthier 


Richard Heene and his 6-year-old son, “Balloon Boy” Falcon, weren’t the only Colorado father and son to gain national attention from a news story in 2009. Bernie Lange, anchor at KKCO-TV in Grand Junction, and his infant son, Alex, also created a media avalanche and a viral sensation.

Rather than staging an elaborate hoax, all Lange had to do was try to get his 4-month-old baby covered on his health insurance plan.

“I applied for the insurance after Alex was born, and we submitted his 2-month-old wellness exam,” said Lange. “The broker from Rocky Mountain Health Plan came back and said, ‘We can cover you, we can cover your other son, Vincent, but we cant cover Alex because hes too fat.'” More…