Anchorage NBC affiliate KTUU debuted a new look today.
The set, designed by FX Design Group, borrows its look from the natural beauty of Alaska and the colors of the Northern Lights.
The overall design is a large, two story set with balconies. The sweeping staircase leading to the balcony gives the feeling of climbing a mountain. Despite the size of the set, viewers will be struck by its warmth and intimate appeal.
“Every local market is unique. However, KTUU’s reach spans nearly the entire the state of Alaska, about one-fifth the size of the continental U.S.,” KTUU news director Tracy Sabo said in a statement. “This reach is truly unique in any local market, and KTUU’s loyal audience expects the very best in quality from the station they’ve chosen as Alaska’s News Source. FX Design has allowed KTUU to continue that tradition of excellence.”
The Anchorage NBC affiliate also launched a new graphic look designed by Giant Octopus, a division of FX Design Group.
Check out stills of the set and a time lapse of the set build after the jump.
“The opens use a stunning shot of the mountains behind Anchorage,” said Al Lagor, managing director of Motion Design. “There are streaks of light, accented by light swishes that also imitates the Northern Lights. They will be able to add beauty shots of other Alaskan images per daypart if they choose.”
