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With Haiti dominating the network’s news coverage, CNN rode to a second place finish in the January cable news ratings. Now it appears that the network is trying to recapture some of that January audience as it plans to send Anderson Cooper and Sanjay Gupta back to Port au Prince.
TVNewser is reporting that CNN reached the decision over the weekend and both Cooper and Gupta flew to the Dominican Republic on Sunday night. In the month of January, as Cooper anchored “AC360” from Haiti, CNN averaged 259,000 viewers in the primetime demo, besting MSNBC’s 226,000.
Last week, though, as Cooper anchored from New York, CNN saw a significant drop in its primetime audience from January. The beginning of February marked only the fifth time in the channel’s history that CNN ranked fifth in primetime. From 8-11pm EST, CNN was outmatched by FNC, MSNBC, HLN, and CNBC.