ABC Will Push New ‘Kimmel’ Marketing Efforts

By Andrew Gauthier 


ABC’s Stephen McPherson didn’t enter the fray regarding NBC’s Jay LenoConan O’Brien controversy — but he said there would be new marketing efforts for “Jimmy Kimmel Live,” especially with regard to the network’s new comedy hit shows.

At the Television Critics Association meeting here, McPherson said more could be done to connect prime-time talent booking on Kimmel.

“It’s really important we tie Jimmy to ABC, to our shows,” he said. “It’s really nice when we have that “Dancing [with the Stars”] connection with those people going on his show. Now that we have comedy [on] Wednesday. his comedy brand could be part of that as well.”

With the success of ABC’s three comedies on Wednesday — “The Middle,” “Modern Family” and “Cougar Town” — McPherson says booking more comedy talent on the late-night comedy talker “Jimmy Kimmel Live” show makes sense. More…