ABC-owned stations are the leaders in social media in half of the top ten markets in the U.S. according to data from Share Rocket.
For the week ending Sunday, September 11, WABC in New York, KABC in Los Angeles, WLS in Chicago, WPVI in Philadelphia and KTRK in Houston were the top share getters in their markets followed by Fox-owned stations KDFW in Dallas-Fort Worth, KTVU in San Francisco market, and WAGA in Atlanta.
TEGNA’s WUSA in Washington, D.C., along with Cox-owned WFXT in Boston make up the two non-owned stations on the list.
WPVI in Philadelphia has the largest share in its market with a 52.89.
MARKET—–STATION—–SHARE
WABC New York (ABC) – 36.78
KABC Los Angeles (ABC) – 32.7
WLS Chicago (ABC) – 36.5
WPVI Philadelphia (ABC) – 52.89
KDFW Dallas-Ft. Worth (Fox) – 35.7
KTVU San Francisco-Oak-San Jose (Fox) – 43.58
WUSA Washington, DC (CBS) – 41.47
KTRK Houston (ABC) – 37.78
WFXT Boston (Fox) – 40.62
WAGA Atlanta (Fox) – 37.5
Share Rocket defines a share as the total share of audience, voice (posts) and engagement that a particular station is controlling for that period of time in their market. The company measures all of the media assets in a local DMA and calculate the SHARE metrics every 15 minutes.