Broadcasting & Cable
Mike Shaw, the longtime president of sales and marketing at ABC, will be stepping down from his current role at the end of the year, the company has confirmed. B&C first reported the news earlier Monday evening (Nov. 30).
According to ABC, Shaw will give up day-to-day responsibilities at the end of the year, becoming an advisor for sales and marketing strategy, reporting to Anne Sweeney.
Shaw is said to have decided that he’s had enough of the tough fight that is network sales these days.
It is not clear if Shaw has another position to go, though agencies were already buzzing with the news Monday evening. Rival sales executives are already predicting who might take Shaw’s place. Though no successor has been named as yet, ABC says it will name one “in the near future.”
One name in the ring is Ed Erhardt, president of ESPN ad sales, though he is said to be happy in his current role. More…