ABC Announces All of Its Owned Stations Now Using Rentrak

By Kevin Eck Comment

ABC_304All of ABC’s Owned Television Stations are using Rentrak’s Advanced Demographics ratings info.

The station group announced WABC in New York, KABC in Los Angeles, WLS in Chicago, WPVI in Philadelphia and WTVD in Raleigh-Durham have joined KGO in San Francisco, KTRK in Houston and KFSN in Fresno in using the audience measurement system.

“We believe in providing our advertisers and agencies with the most accurate level of measurement,” Rebecca Campbell, president of the ABC Owned Television Stations Group said in a statement. “We have confidence that Rentrak’s larger sample sizes, along with its automotive and political data, provide us with the information we need.”

Comments

Advertisement
Advertisement