ABC Affiliates Criticize Toyota’s Decision to Pull Ads

By Andrew Gauthier 

Broadcasting & Cable

Executives at ABC affiliates were quick to criticize a move by Toyota dealers in the southeast who pulled ads from local stations over early and repeated reporting on Toyota woes by ABC News.

“We realize that they feel as if ABC should be held responsible for breaking the story,” says Patti C. Smith, president and general manager of KVUE, the ABC affiliate in Austin. “My feeling is, use the same power of our station to resolve the story for the viewers.”

A marketing agency representing 173 dealers in Florida, George, Alabama, South Carolina and North Carolina told ABC affiliates last week that purchased spots were being pulled because of “excessive stories on the Toyota issues,” according to ABC News. More…