YouTube As Marketing Tool

By Chris Ariens 

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During today’s Reliable Sources, Howie Kurtz spoke with CNN’s Ali Velshi (late of CNNfn) and Phil Rosenthal TV critic for the Chicago Tribune about this week’s launch of FBN:

VELSHI: I’ve been in business news a long time. Never occurred to me once to interview The Naked Cowboy in Times Square, and it’s not going to.

KURTZ: You just aren’t thinking big enough.

VELSHI: Apparently not.

KURTZ: Phil Rosenthal, what about that point? Is there enough, at least from what you’ve seen so far — and look, it’s obviously a bit unfair to judge after one week — but is there enough substantial financial and business information to satisfy junkies?

ROSENTHAL: I think there will be. I think this week — part of this week was to sort of set itself apart. And I think — so you saw a lot of things that you may not see down the road.

I mean, the reason you go out and probably do The Naked Cowboy, the reason that you do an item early on, on the first day outside the headquarters of CNBC and talk about peacock hunting, a reference to NBC-Universal which owns it, I think is to get on YouTube and to get people talking about you.

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